Media Research

Symposium 2: MEDIA RESEARCH

All symposia take place on Tuesday, October 14. There are 7 concurrent symposia. You can attend any session in any symposia.

8:15

From Dull to Delightful: Digital Paths to Filling the Shopping Cart

Beth Uyenco
Global Research Director, Microsoft

Graceann Bennett
Managing Partner, Director of Strategic Planning, Ogilvy Chicago

Debbie Solomon
Senior Partner, Group Research Director, Mindshare Worldwide

9:00 5 Minute Transition
9:05

The EX Factor: The New Entertainment Experience

Betsy Frank
Chief Research Officer, Time Inc.

9:50 Networking Break
10:30

Passionistas – The New Empowered Consumer

Frances Karandy
Sr. Researcher, Customer Insights, Yahoo!

11:155 Minute Transition
11:20

Measuring the ROI of Emerging Media Vehicles

Ashley Grace
Group President, R&D Innovation, ARSgroup

12:05 Lunch
1:30

The Arrival of the Millenni-Adults

Paris Patton
Vice President, Sachs Insights

Robert Miner
President, Sachs Insights
2:15 5 Minute Transition
2:20

Optimizing Marketing Channel Mix

Rob Singer
Director, Customer Intelligence and Relationship Marketing and Ray Elias, Director, Acquisition Marketing, Stub-Hub, an eBay Company

3:05Networking Break
3:35 The Next Generation of Digital Advertising Effectiveness

Michael Saxon and Jeni Lee Chapman, TNS

4:055 Minute Transition
4:10

MEDIA INDUSTRY THINKTANK

Hosted by:
Jon Last
Vice President, Corporate Marketing & Research, Golf Digest Publications / Conde Nast

5:00Conclusion of Symposia
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