Next Generation "Voice of the Customer": Bringing the Customer to the Conversation and the Conversation back to the Customer

Haila Fine
Director of Service Quality Research, Wells Fargo Bank

Building Blocks of Engagement: Practical Components of Research Community Design

Dr. Bill MacElroy
President, Socratic Technologies, Inc. and Constance Porter, Assistant Professor of Marketing, University of Notre Dame

Act small, Go global: How Small, Global Customer Communities Drive Big Enterprise Change

Ken Bott
Director, Global Consulting Marketing, InterContinental Hotels Group

Cassandra Jeyaram
Social Marketing Manager, InterContinental Hotels Group

Aloft and Second Life: The Story of a Hotel Brand Designed in an Online Community

Stephen Gates
Interactive Creative Director, Starwood

Uber Snackers: Using Communities to Understand Growing Consumer Spaces

Christine Kalvanes
Director of Warehouse, ETP New Category Growth Strategy, Frito-Lay, Inc.

Kevin P. Lonnie
President, KL COMMUNICATIONS

Measuring Corporate Reputation 2.0

James F. Newswanger, Ph.D.
Research Manager, Total Workplace Experience, IBM

Finding Value in Social Networks

Maura Narbut
Research Manager, CNET Networks Entertainment

Financial Services INDUSTRY THINK TANK

Host:
TBD

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