Segmentation

Symposium 1: SEGMENTATION

All symposia take place on Tuesday, October 14. There are 7 concurrent symposia. You can attend any session in any symposia.

8:15

Designing and Using Segmentation Research to Facilitate the Pursuit of
Profitable Growth

Doug Cottings
Executive Director, Marketing, Research & Analysis, UBS
9:00 5 Minute Transition
9:05

Best Buy’s New Insight

Tyler Rebman,
Director, Marketing Research and Analytics, Best Buy
9:50 Networking Break
10:30

Increasing Knicks’ Efficiency off the Court Using Database Analytics: The
Garden’s Approach

Lois J Friedman
SVP Insights & Planning, Madison Square Garden L.P.
11:15 5 Minute Transition
11:20

Driving Improvements in Customer Value By the Fusion of Behavioral Data and Attitudinal Insight.

Gary Class
Senior Vice President, Wells Fargo

12:05 Lunch
1:30

Driving Business Results Through Strategic Consumer Needs Activation:
Using Need Based Segmentation to Drive Innovation and Portfolio Strategy Globally

Karen Gryson
Director, Global Knowledge & Insights, The Coca-Cola Company
2:15 5 Minute Transition
2:20

Creating Memorable, Actionable & Relevant Segmentation

Ann Calcara
Strategic Business Catalyst, Seek
3:05 Networking Break
3:35

ConsumerVinsights™: Translating Strategic Insights into Action with
Occasion Based Segmentation

Christopher Bacon
Director, Consumer Insights & Strategy, E & J GalloWinery
4:05 5 Minute Transition
4:10

Consumer Goods INDUSTRY THINK TANK

Host:
TBD
5:00 Conclusion of Symposia
 
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