Research for the Global Marketplace

Symposium 4: RESEARCH FOR THE GLOBAL MARKETPLACE

All symposia take place on Tuesday, October 14. There are 7 concurrent symposia. You can attend any session in any symposia.

8:15

Understanding the Changing Middle East Traveler: Focus on an Untapped Market Opportunity

Ilene R. Strongin-Garry
Manager: Information, Research & Trends, IHG (InterContinental Hotels Group)

Michelle Grant
Research Manager for the Americas, Euromonitor International

9:00 5 Minute Transition
9:05

Using an Integrated Market Intelligence Platform to Monitor the Homecare Global Market

Pierre-Emmanuel Augustin
Home Care Marketing Director, Liquide Santé International

9:50 Networking Break
10:30

Real Time Customer Experience Measurement at Airports Using the Mobile Channel

George Uriesi
General Manager, Cape Town International Airport, Airports Company of South Africa (ACSA)

11:155 Minute Transition
11:20

Global Real-Time Sampling: Expand Our Respondent Pool Beyond Panel

Michael McCrary
Executive Vice President, Greenfield Online, Inc.

12:05 Lunch
1:30

Global Guru: Using Ethnography to Uncover Fresh Insights Across Cultures

Daila Boufford
Senior Consultant, Psyma International

Heiko Schäfer
Director of Marketing Insights, MeadWestvaco Corporation

2:15 5 Minute Transition
2:20

Emerging Market Research—Brazil, Russia, India, China—In the Development of Global Products

Andy Norton
General Director, Global Consumer and Product Research, General Motors

3:05Networking Break
3:35

Are They Ready For Some Football…American-Style?

Alicia Z. Rankin
Director of Research, National Football League

4:055 Minute Transition
4:10

Pharma & Healthcare INDUSTRY THINK TANK

Host: Brian Moss, Senior Director, Market Research, Shire Pharmaceuticals

5:00Conclusion of Symposia
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