Hitting the Road to Uncover Innovations

In 2007, her groundbreaking study of women’s handbags, In Your Purse: Archaeology of the American Handbag, uncovered billions of dollars in product innovation and marketing opportunities. Now, Kelley has her eye on your car.

Americans own nearly 150 million automobiles. We go everywhere and do everything in them. Many of us practically live in them, carrying many of life’s necessities with us.

So, why do we spend so much time in our cars? What are we carrying in them and why? Does this reveal unmet needs we really have? What does the type of car we drive or the way we drive reveal? How can these insights provide companies innovation opportunities?

Kelley Styring, drove more than 5,000 miles around the U.S. in 30 days, interviewing car owners and cataloguing every single item she discovers inside their vehicles. See this engaging and interactive presentation that will change the way you think about cars and what they represent in terms of business opportunity. Join us for, In Your Car: Road Trip through the American Automobile.

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