Thursday Track Two
Track 2: INSIGHT DRIVEN INNOVATION
October 16th, 2008
| 10:45 | Virtual “Venues” for Conducting Qualitative Research Jeffrey C. Adler Laura DeLano, Centrac DC Marketing Research |
| 11:30 | 5 Minute Transition |
| 11:35 | Sizing Does Matter: Incorporating Primary Information into Successful Market Entry Strategy Jeri PiehlVice President, Market Planning and Development, Opinion Research Corporation |
| 12:20 | 5 Minute Transition |
| 1:45 | How Consumers Inspire New Product Development at GM Sigal Cordeiro |
| 2:30 | 5 Minute Transition |
| 2:35 | I love WD-40..but I always lose the little red thing: Getting Innovation Just Right: A Research Based Approach Graham P Milner |
Event Info
- Agenda-at-a-glance
- Monday Workshops
- Wednesday Keynotes
- Thursday Keynotes
- Speaker List
- Past Attendees
- Send to a Friend
- Sponsors & Exhibitors
- Partners
- Hotel & Travel
- Pricing
- Resources
Tuesday Symposia
- Segmentation
- Media Research
- User Experience & Design
- Research for the Global Marketplace
- Business to Business Research
- Insights 2.0
- Industry Trends
Evening Kick-off Keynote
Wednesday Sessions
- Keynote Sessions
- Market Research & Insights Leadership
- Insight Driven Innovation
- Turning Insights into Marketing Success
- Customer Centric Integration
- Analytics & Measurement
- Breakthrough Tools, Techniques & Methodologies
Thursday Sessions
- Keynote Sessions
- Market Research & Insights Leadership
- Insight Driven Innovation
- Turning Insights into Marketing Success
- Customer Centric Integration
- Analytics & Measurement
- Breakthrough Tools, Techniques & Methodologies