Thursday Track Three

Track 3: TURNING INSIGHTS INTO ACTION

October 16th, 2008

10:45

Engaging Consumers, Illuminating Insights and Inspiring Stakeholders Through Exciting Food & Beverage Research

Danielle Blugrind
Director, Brand Insights and Consumer Trends, Taco Bell

11:305 Minute Transition
11:35

Employment Branding: Selling Your Brand to the Work Force

Rick Garlick
Director Consulting & Strategic Implementation, Maritz Research

12:20Lunch
1:45 Strengthening Profitable Relationships through the Brand Experience

Rich Schreuer, Senior Vice President, Chadwick Martin Bailey
Erin Fish, Brand Manager, Toyota Financial Services

2:305 Minute Transition
2:35

The Insight Imperative 2.0 – Taking Insight Driven Innovation to the Next Level

Nancy Francis and Susan Robertson, Innovation Process Facilitators, Ideas To Go

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