Thursday Track Five

Track 5: ANALYTICS & MEASUREMENT

October 16th, 2008

10:45

New Measurement Tools in Evaluating What LOHAS Consumers Say Versus What They Actually Purchase

Patti Marshman-Goldblatt
Senior Vice President, Natural Marketing Institute

11:305 Minute Transition
11:35

Triangulating Multiple Data Sets to Uncover Shopper Insights

Dana Hasselback, Associate Manager, Shopper Insights, Kimberly-Clark
Bart Rabas, Market Research Manager, Kimberly-Clark

12:20Lunch
1:45

Integrating Analytics with Market Research

Anil Kaul
CEO, AbsolutData Research & Analytics

2:305 Minute Transition
2:35

This session will be delivered by Analytic Partners

More details coming soon

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