Leveraging Research to Measure the Impact of Switching a Successful Corporate Campaign: A Boeing Case Study

Jerry Verghese
Sr. Manager, Corporate Brand Management & Advertising, Boeing

Getting Real About Brand Choice

Keith Chrzan
Division Vice President, Marketing Sciences, Maritz Research

Taking Messaging to the Next Level: Tapping into Customers’ Underlying Emotions to Drive Sales

Rhonda Harper
Founder & CEO, RTM&J - Real Truth Marketing

Joy Mike Mabey
Account Manager, CMI

The Keys to Respondent Engagement

Laura Davies
VP Panel Strategy, Vision Critical

Barbara Murrer
Category Research Manager, Clorox

Danielle Borkin, Marketing Specialist, Teen Vogue

When Market Research Fails: Measuring Product Differentiation

Brett E. Polenchar
VP, Customer & Market Insights, Wyeth

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