Wednesday Track Six

Track 6: BREAKTHROUGH TOOLS TECHNIQUES & METHODOLOGIES

October 15th, 2008

1:30 Ensuring the Consumers' Voice Shines Through:  Lessons Learned from the World of Hybrid Research

Brendan Light
SVP, Research & Development, Buzzback Market Research

Tina Bronkhorst, Vice President Director, Digitas
2:15 5 Minute Transition
2:20

Anatomy of a World-class Market Research Portal: A Hewlett-Packard Case Study

Lauriel Luther
Program Manager, Hewlett-Packard Company Richard Gee, Internet Manager, Hewlett-Packard Company

3:05 Networking Break
3:35

In-store Research: A Comparison of Virtual and Actual In-store Packaging Testing

Randy Kosloski
Senior Marketing Insights Manager, MeadWestvaco Corporation

4:205 Minute Transition
4:25

Next Gen Survey Platforms: Mobile Surveys & Soc Net Sites

Kristin Luck
President & Jayme Plunkett, Co-CEO, Decipher

5:10 5 Minute Transition
5:15

Breakthrough Tools, Techniques, & Practices in Mobile Research

Joy LiuzzoDirector of Marketing & Mobile ResearchInsightExpress 
Gene KeenanVP of Mobile ServicesIsobar Communications J
ennifer Hirt-MarchandSenior Vice President, Research, Marcus Thomas LLC 
Brent WallWest Coast Sales ManagerQuattro

 

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