Shopping Around the Research Market: Advantages of Integrating Different Research Tools on Projects

Lisa D. Siegel
Director, Marketing Strategies & Planning, Bloomingdale’s

How Sprint Used Quantitative and Qualitative Research to Develop a Fact-Based System to Support Innovation

Cathy Wray
Research Manager, Sprint Nextel Knowledge & Insights, Sprint Nextel

Consistency Begets Consistency!

Rebecca Andersohn
Customer Research Coordinator, Idaho Power Company

Incorporating Situational Context to Gain Deeper Consumer Product Insights

David Lundahl, Ph.D.
President & CEO, InsightsNow, Inc.

Ensuring the Consumers' Voice Shines Through:  Lessons Learned from the World of Hybrid Research

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