Wednesday Track Five

Track 5: ANALYTICS & MEASUREMENT

October 15th, 2008

1:30

Using Text Analytics to Make the Most of Your Customer Feedback

Bryan Jeppsen
Senior Analyst Customer Feedback, Jet Blue Airways

2:15 5 Minute Transition
2:20

Using NPS (Net Promoter Score) to Drive Loyalty

Susan DiManno
Research Director, Boston Globe

3:05 Networking Break
3:35

Using Analytics to Set Customer Satisfaction Priorities

Ken Powaga
Senior Vice President, GfK Custom Research North America

4:205 Minute Transition
4:25

This session will be delivered by SPSS. Check back soon for more details!

5:10 5 Minute Transition
5:15

The new ROI - Return On Innovation: A Definitive Approach to Fast Fail/success Driven Innovation

Mike Duke
Innovation Portfolio Manager, Wachovia

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