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Featured Keynote
MARCUS BUCKINGHAM
Leadership Expert & Worldwide Best-Selling Author
Leadership Expert & Worldwide Best-Selling Author
Relevant Inspiration from Today's Leading Business Minds
- Dan Ariely, Author, Predictably Irrational
- Billy Beane, General Manager,
Oakland A’S - Marcus Buckingham, Leadership Expert & Worldwide Best-Selling Author
- E. Kinney Zalesne, Co-Author,
Microtrends, the Small Forces Behind Tomorrow's Big Changes - Lindsay Zaltman, Author,
Marketing Metaphoria - Kelley Styring, Author, In Your Car:
Road Trip Through the American Automobile
The ultimate market research experience has arrived. The Market Research Event is the only conference in the world that you can trust to cover the latest and greatest in how research can be used to affect change and drive your business forward. So, when your company challenges you to attend just one conference this year, you know you have the answer. This is it. Discover The Market Research Event and register today.
Conference Agenda by Topic
Segmentation Symposium
- Designing & Using Segmentation Research to Facilitate the Pursuit of Profitable Growth
- Best Buy’s New Insight
User Design/Experience Symposium
- Dovetailing: Making Macro-Micro Connections for People-Centered Innovation
- Designing a World-Class Customer Satisfaction Measurement Process for Web
Business to Business Research Symposium
- Needs and Motivations of B2B Decision Makers
- Building Global Online BtoB Panels: An Innovative and Compelling Approach
Industry Trends
- Web Survey Design: The Emerging Research Record
- Survey Fatigue in Online Research Panels and its Effect on Future Cooperation and Response Rates
Insight Driven Innovation Track
Customer-Centric Integration Track
- Wed: Right Brain/ Left Brain Innovation
- Thurs: Building a Holistic Picture of Your Consumer By Combining Multiple Data Points
Breakthrough Tools & Techniques Track
Media Research Symposium
Research for the Global Marketplace Symposium
- Understanding the Changing Middle East Traveler
- Using an Integrated Market Intelligence Platform to Monitor the Homecare Global Market
Insights 2.0 Symposium
- Next Generation "Voice of the Customer": Bringing the Customer to the Conversation and the Conversation back to the Customer
- Building Blocks of Engagement: Practical Components of Research Community Design
Market Research & Insights Leadership Track
Turning Insights Into Action Track
Analytics & Measurement Track
Archived Web Seminar
- A Closer Look at Customer Loyalty: Knowing What’s Best to Measure for Your Business
Presenter: D. Randall Brandt, VP Customer Experience and Loyalty, Maritz Research
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